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Rainthorn CRM · Alpha

A clearer way to run your sales pipeline.

Keep companies, deals, follow-ups, and next actions in one place — without the overhead of a bloated CRM.

Small B2B Sales Teams / Founder-Led Sales
Daily Sales View

Start the day knowing exactly what to do

One calm screen for overdue follow-ups, today's calls and demos, and the deals quietly asking for attention.

TODAY · TUE OCT 13
RAINTHORN CRM · PREVIEW
Product preview
Illustrative sales UI
Overdue 2 items

Follow up with Cascade Heating

Discovery follow-up · due yesterday

1d late

Send Northwest Supply proposal

Proposal · due yesterday

1d late
Today 2 items

Field demo — Evergreen Mechanical

Demo · 2:00 PM

2:00 PM

Call Oregon Mechanical

Qualification call · 4:30 PM

4:30 PM
Needs attention
• 3 deals have no next action
• 1 pilot ends in 3 days — Cedarline Distribution
Core Principle

Built around what happens next.

Most CRMs are good at storing information. Rainthorn CRM is being designed to help your team act on it.

Every open opportunity should answer: What happens next? Who owns it? When is it due?

Next Actions

Every active deal carries a clear next step and due date — no opportunity sits idle without an owner.

Today

Overdue follow-ups, scheduled calls, demos, and deals that need attention surface in one daily view.

Deal Context

Companies, contacts, notes, activity, qualification, and deal history stay together in one record.

Pipeline Board

See the entire pipeline without digging.

Every card shows value, product, next action, and time in stage — with quiet flags for overdue follow-ups, missing next actions, and deals going cold.

PIPELINE · ALL DEALS 21 OPEN · $250K
Product preview
Fictional sample data
Prospect 4

Cedarline Distribution

$18k
Field 2d in stage

→ Send intro email

Harborview Electric

$9k
Field 6d in stage

→ Qualification call

Contacted 3

Oregon Mechanical

$24k
Field 4d in stage

→ Discovery call Thu

Qualified 5

Evergreen Mechanical

$36k
Field 9d in stage

→ Demo — 2:00 PM

Stillwater Supply

$12k
Orders 11d in stage

No next action set

⚠ No next action

Demo 2

Cascade Heating & Air

$42k
Field 3d in stage

→ Pilot kickoff Mon

Pilot 2

Cedarline Distribution

$30k
Orders 12d in stage

→ Pilot review Fri

⚠ Ends in 3 days

Proposal 2

Northwest Industrial

$58k
Orders 5d in stage

→ Send proposal EOD

⚠ Overdue follow-up

Negotiation 1

Fernhill Foods

$21k
Orders 16d in stage

→ Terms call Wed

⚠ Going cold

Daily Focus

Know exactly what needs attention.

Rainthorn CRM is being designed to bring overdue tasks, follow-ups, demos, pilots, proposals, and inactive deals into one focused daily view.

TODAY · TUE OCT 13
RAINTHORN CRM · PREVIEW
Product preview
Illustrative sales UI
Overdue 2 items

Follow up with Cascade Heating

Discovery follow-up · due yesterday

1d late

Send Northwest Supply proposal

Proposal · due yesterday

1d late
Today 3 items

Field demo — Evergreen Mechanical

Demo · 2:00 PM

2:00 PM

Call Oregon Mechanical

Qualification call · 4:30 PM

4:30 PM

Send proposal — Northwest Industrial

Proposal · end of day

EOD
Needs attention
• 3 deals have no next action
• 1 pilot ends in 3 days — Cedarline Distribution
Relationship Record

Everything about the relationship, in one place.

Company details, contacts, open deals, activity history, and notes — so anyone picking up the account has full context.

COMPANY RECORD RAINTHORN CRM · PREVIEW
Product preview
Fictional sample data
Portland, Oregon · 12 technicians · Uses Jobber

Cascade Heating & Air

Opportunity

Rainthorn Field

Stage

Pilot

MRR

$499

Next action

Pilot review — Fri

Oct 3 — Outreach sent

Intro email to service manager

Oct 5 — Owner replied

Asked about photo documentation

Oct 7 — Discovery call

14 techs · uses Jobber · paper notes

Oct 9 — Demo completed

Capacitor job walkthrough

Oct 10 — Pilot started

3 technicians · 2 weeks

Qualification

Qualification that matches what you sell.

Different products require different questions. Rainthorn CRM is being designed to support product-specific qualification instead of forcing every deal into the same generic form.

Example · Field Service Software

Selling to contractors

  • Technicians
  • Current field software
  • Jobs per month
  • Documentation process
  • Primary pain point
Example · Distribution Software

Selling to distributors

  • Orders per month
  • ERP
  • Order-entry team size
  • Order source
  • Primary pain point

Any B2B team defines the questions that matter for its own deals — the structure adapts to the sale, not the other way around.

Follow-through

Don't lose deals because someone forgot to follow up.

Rainthorn is being designed to surface deals that need attention before they quietly disappear from the pipeline.

Next-action dates Every deal carries a due next step.
Overdue follow-ups Missed steps rise to the top.
Deals going cold Inactive deals get flagged early.
Proposal reminders Open quotes stay on the radar.
Pilot end dates Trials never expire silently.
Renewal reminders Existing customers stay covered.
Coverage

The important parts of a CRM, without the sprawl.

Companies Contacts Deals Pipeline Tasks Next actions Activity timeline Meetings Demos Pilots Proposals Customers Renewals Lost reasons Competitors Qualification Lists Search Sales reporting

Planned coverage — Rainthorn CRM is in alpha.

Reporting

Sales reporting without the enterprise BI project.

Pipeline value, win rate, deal size, cycle length, deals by stage, lost reasons, and lead sources — useful by default, without a week of dashboard configuration.

Illustrative metrics · Product preview
Pipeline value $250K
Win rate 31%
Avg. deal size $24K
Avg. sales cycle 23 days
Simplicity

Less CRM administration. More selling.

Rainthorn CRM is being designed for small B2B teams that want the important parts of a CRM without spending weeks configuring workflows, objects, dashboards, and fields.

  • Fast to understand
  • Fast to update
  • Clear next actions
  • Useful by default
Fit

Built for focused B2B sales teams.

Founder-led sales Pipeline discipline without hiring an ops team.
Small B2B teams Sales teams with 1–10 reps who sell to businesses.
Operational B2B companies Distributors, contractors, and service businesses.
Outgrown spreadsheets More pipeline than rows and tabs can hold.
Escaping heavy CRMs Teams that find enterprise systems too heavy.
Anyone selling B2B Not only for software companies.
Automation, Kept in Its Lane

Software first. Assistance where it helps.

Rainthorn CRM is a sales pipeline tool, not an AI product. Where automation can remove busywork — summarizing deal history, turning meeting notes into tasks, drafting follow-ups, flagging missing qualification — it prepares the work. Consequential sales actions stay human-controlled.

Alpha Application

Apply for Rainthorn CRM Alpha

We work with small B2B sales teams and founder-led organizations that want a focused pipeline without enterprise overhead.

Alpha · We review sales-fit and schedule personalized walkthroughs

Alpha Cohorts

Build a sales process your team will actually use.

Rainthorn CRM is currently in alpha. We're building it around focused B2B sales workflows and clear next actions.

No commercial contracts required during the alpha.